The transactions of mutual funds are done through mobile phones. Asset Management Companies (AMC) are offering this kind of facility to the retail investors and for this a special mobile digital platforms are been established and the only thing is the Java installed mobile is necessary for this process. At present to invest in mutual funds there are many means like distributors and stock brokers and by launching the Mobile digital platform it becomes easier to get close to the AMC.HDFC had brought this facility to its investors and besides this there are many other companies like Bharati Axa investment managers, Reliance MF, ICICI prudential MF and UTI MF are in the same track. All these companies are giving assurance that these mobile digital platforms are useful to the investors in many ways. By this process even the purchases of mutual funds through internet also becomes slow and through mobile becomes faster.

From the investors point of view we can say that it is easier to do investments in mutual funds through mobile than in internet. As the usage of mobile phones is increasing day by day many companies are offering this kind of method but the only thing is the mobile must have Java installed in it and as these mobiles are available in the market just for Rs.3000 so this process becomes easy and fast. All the details like bank, identification, application download are stored in the vendor server. In one word we can say that this mobile transaction it is as easy as buying the movie tickets by debit card.

The Mobile Fund Store…

* The investor must have Java installed mobile and net banking facility and the PIN and PAN numbers that are issued by the previous MF units are compulsory.
* The information regarding the transactions of MF application is to be downloaded from the specified vendor.
* The details like mobile number, PIN number, name and address are to be given to the vendor and get registered.
* Select the net banking and get link up with it.
* In order to purchase any fund unit the investor had to click the Moby page or vendor page.
* The payments made to the vendor are completed by the net banking.
* As soon as the payment is made the selected fund schemes are added to the existed application.
* The investor can use the vendor/funds and the links of redemptions in the Moby page.
* Finally all the transaction details done by the investor are sent to the mobile by the vendor

Java mobile phone….

o It’s easy to purchase and sale the mutual funds from now onwards.
o Asset Management Companies in trails to implement this idea.
o Services available as soon as possible.